How long should a corporate film be?

Between 90 seconds and 3 minutes for a company presentation aimed at the web. Beyond that the audience drops off, unless the content is genuinely informative — training or a product explainer can legitimately run longer.

Should the CEO be on camera?

Only if they have something specific to say and are comfortable saying it. A leader reciting marketing copy costs more credibility than it earns. An employee describing their actual work is often worth more than a statement from the top.

How long does a corporate film take?

Two to four weeks from brief to delivery for a simple project: a few days of preparation, one to two shooting days, one to two weeks of post and approvals. Internal approvals are almost always the longest part.

What budget should I plan in Morocco?

15,000 to 40,000 MAD for a well-made corporate film, depending on days, sites and languages. See our detailed article on budgets.

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Why corporate films are bad (and how to avoid it)

3 August 20262 min readCorporate · Entreprise · Méthode

Français العربية

A simple conviction, and the one this studio was founded on: most corporate films are forgotten before they are finished.

It is almost never a technical problem. The footage is clean, the logo sits nicely, the music is fine. The film is simply empty.

The real cause: approval by committee

A failed corporate film always follows the same path. The brief says "we want to show our values". The edit goes out for approval. Marketing wants the numbers added. HR wants more employees on screen. The board wants the word "innovation". Legal wants a sentence removed.

Every request is reasonable on its own. Together they produce a film that says nothing, because it is trying to say everything.

The rule that saves the project: one message, one person who decides. Settle before the shoot who has the final word. Not a committee — a person.

Two questions to answer before a camera is switched on

What should the viewer feel? Not "what should they know". What survives a film is an impression, not a list.

What should they do next? Apply, request a quote, trust you, stop believing a rumour. If the answer is "understand the company better", the film has no objective and it will show.

Framing, lighting, editing and sound only come after those two answers.

What actually works

People talking about their concrete work. "I make this part, it goes to that client, if I am two millimetres out the whole batch is scrapped" beats any sentence about operational excellence.

Show the gesture. Hands, material, machine, screen. Real work is more interesting than the idea of it.

One strong idea. A recruitment film does not also cover the product range. Make two films.

Clean audio. This is what separates a professional film from a video. Viewers forgive mediocre images; they close the tab instantly on bad sound.

What to stop doing

The roundabout timelapse opener that has nothing to do with the company
Staged meeting shots where nobody is actually working
Voiceover describing what is already on screen
A drone opener because the drone exists, not because the film needs it
Superlatives: leading, innovative, passionate. They prove nothing and they all sound the same

Our method

One point of contact on our side, one decision-maker on yours. A written brief that answers the two questions above. A short shoot with a small crew — fewer people on set, more natural behaviour on camera. In-house post, so deadlines hold.

And the rushes are yours on delivery.

Tell us about your project — we answer within 24 hours with a range and a timeline.

Frequently asked questions

How long should a corporate film be?: Between 90 seconds and 3 minutes for a company presentation aimed at the web. Beyond that the audience drops off, unless the content is genuinely informative — training or a product explainer can legitimately run longer.
Should the CEO be on camera?: Only if they have something specific to say and are comfortable saying it. A leader reciting marketing copy costs more credibility than it earns. An employee describing their actual work is often worth more than a statement from the top.
How long does a corporate film take?: Two to four weeks from brief to delivery for a simple project: a few days of preparation, one to two shooting days, one to two weeks of post and approvals. Internal approvals are almost always the longest part.
What budget should I plan in Morocco?: 15,000 to 40,000 MAD for a well-made corporate film, depending on days, sites and languages. See our detailed article on budgets.